The keynote address of Apple, Scary Fast, was captured on iPhone and edited on Mac.

Apple's Scary Fast presentation on October 30 introduced the MacBook Pro and 24-inch iMac with M3 CPUs. Secret celebrity worked behind scenes. Filmmakers' preferred iPhone 15 Pro Max captured all presentations, locales, and drone video. Jim: The James Foley Story and Living with Lincoln director Brian Oakes used iPhone 15 Pro Max for Scary Fast.

Best smartphone video is iPhone 15 Pro Max, approaching professional cameras. For extensive color grading, iPhone 15 Pro Max users can record 4K60 fps ProRes to an external drive using Apple Log encoding. The iPhone 15 Pro and 15 Pro Max are the first smartphones using ACES, a worldwide color processing standard.

Oakes noted, "We were able to capture the same complex shots with the iPhone 15 Pro Max. Everything is there to seamlessly integrate with an individual's vision and personality. The image quality of the iPhone truly makes photography accessible to everyone."


Jon Carr, who worked on Top Gun: Maverick and Terminator: Dark Fate, and Jeff Wozniak, who worked on Transformers: Dark of the Moon, Avatar, and Iron Man 2, recommended the iPhone 15 Pro Max's ability to record ProRes to an external drive and Apple Log, our format for all high-end digital cameras, accelerated it this year.


Carr added, "It's truly remarkable how you can place this in the hands of a professional director, and they don't need to alter their equipment or their established workflow."

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The group recorded film with iPhone 15 Pro Max devices, Blackmagic Camera, and Tentacle Sync, exhibiting the Apple ecosystem's capabilities. Tentacle Sync syncs Macs, preview displays, and timecode over Bluetooth. Production used Beastgrip cages and rigs.

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The iPhone 15 Pro Max's USB-C port speeds up data transfer to 10Gbps using a USB 3 cable. The crew may review footage in real time and make changes utilizing modern methods like ProRes video recording directly to an SSD disk. The enhanced dynamic range of Apple Log allows editors additional post-production color grading latitude.

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Scary Apple Park showed iPhone 15 Pro Max's low-light video enhancements at night. Apple 15 Pro Max ProRes Log enriches post-production color grading and dynamic range. Stefan Sonnenfeld, who worked on Stranger Things, The Equalizer 3, and Fast X, colored the presentation. Photo quality is great with the iPhone 15 Pro Max. I used it in my project.”

The team utilized the Blackmagic Camera app for iOS to use the same interface as Blackmagic Design's award-winning digital film cameras, which are used in feature films, TV shows, and documentaries. The free software Store software provides digital film camera controls to iPhone and supports Apple Log encoding on iPhone 15 Pro Max.

“We've done a lot of work behind the scenes working with a great third-party developer, Blackmagic Design, that has created an incredible app that allows us to have huge amounts of monitors and crew, and everybody working traditionally,” adds Carr.

The crew used iPhone 15 Pro Max and traditional filmmaking methods, including drones, to show off the new MacBook Pro. “There's cranes, dollies, and all the toys you want as a filmmaker, and everybody's moving and has their job to do, and it's just a very exciting and lively environment,” adds Oakes.

Sonnenfeld describes the iPhone's versatility and ease of use: “I think what I love about the iPhone is it enables everybody who uses it to have access to incredible amounts of information, and with a really intuitive operating system, so that whether it's myself or my 7-year-old, anybody can pick it up and pretty much use it right away.”

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